Radhika Rai: Getting It Done, Getting an Edge, Going International

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Radhika Rai, B.A., Advertising & Marketing, ’05

Radhika Rai is a foodie who moved to Delhi from New York City after having worked at various agencies for six years.  Although she imagined being in the agency business for a long time, she saw growth potential in moving in a slightly different direction.  Radhika says she was interested in pursuing a position in a startup environment when she discovered an opportunity at Zomato, an online restaurant and nightlife guide with the most comprehensive information on restaurants, bars, cafes, and nightclubs across eight countries including India, UK, UAE, New Zealand, South Africa, Philippines, Qatar, and South Africa. Continue reading

Amy Spalding, ’04, on Managing Dual Careers

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Amy Spalding, Advertising & Marketing, ’04

Amy Spalding graduated in December 2004 with a B.A. in Advertising & Marketing Communications.

Today, she is a Digital Media Planner at S. Callan Advertising in Los Angeles, California.  She is also the author of The Reece Malcolm List (Entangled Teen, 2013) and the forthcoming Ink is Thicker Than Water (Entangled Teen, 2013).  Plus—as if having two careers isn’t impressive enough—in her free time, Amy performs improv around Los Angeles, at UCBTLA, iO West, and in multiple indie shows. Continue reading

Prints to benefit Joplin tornado victims

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There is always a way to help.

After seeing the destruction left behind by the tornado that swept through Joplin earlier this month, a handful of the folks at St. Louis-based Moosylvania are putting their talents to use and raising funds for victims. Rachel Hamblin (BA, Advertising and Marketing Communications, 2006) is one of those involved.

“Moose is the kind of place where if you have an idea and the energy, we’ll push you and give you support and let you fly,” Hamblin told the Maplewood-Brentwood Patch.

Moosylvania’s idea? Design and produce 16 original prints devoted to Joplin, sell the prints and send the profits to Southwest Missouri. The artwork already has been available online for a week and 200 prints have already been sold. Prints are $25 each and can be viewed and purchased through PayPal.

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The Chicken and the Egg of Marketing

The following guest blog was written by Colin Pennington (BA, Public Relations, 2009), a member of the St. Louis -based public relations team at Brighton.

logoWe’ve all heard the cliché “What came first, the chicken or the egg?” Well I’m going to put a little marketing spin on it. What came first, the ad or the PR story? The answers to the question can vary, but no mater what, it has impact on the marketing industry.

In today’s struggling economy, there are a lot of ideas out there about the best marketing strategies to get the highest return on your investment.

Is there one particular strategy that works best? Probably not. Different marketing strategies work for different companies in different industries. It is, however, important to keep in mind how each marketing function relies on the other to thrive and how different companies rely on those functions. This is especially true in B2B marketing where traditional media is still relied on heavily. Continue reading

Update: Tran Le Ngoc Bich (Lana) ’08

younglionsTran Le Ngoc Bich (BA, Advertising and Marketing Communications, 2008) was recently nominated to represent Vietnam at the Cannes Young Lions Contest 2010 in Cannes, France.

“Lana” Tran, a graduate of Webster University Thailand, earned the nomination by winning the film category in the Vietnam Young Lions competition earlier this month in Ho Chi Minh City.

Just Landed: Tran Le Ngoc Bich (Lana) ’08

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SCAN highlights School of Communications alumni who recently landed jobs in their field. Tran Le Ngoc Bich (Lana) (BA, Advertising and Marketing Communications, 2008) works as a copywriter at Lowe Vietnam in Ho Chi Minh City, Vietnam.

SCAN: How did you find out about the job you have?

Lana Tran: I wanted to start my days in the advertising industry in a creative department. Therefore, I Googled for the names of creative directors and sent out my CV to them asking for a job.

SCAN: How did you prepare for the interview?

LT: I wrote down questions and answers about what I need in my future career, what I can contribute and what I want to learn while working in their office.

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Crystal Ramey ’07 Joins Kwame Building Group as Marketing Coordinator

Crystal Ramey1Crystal Ramey (BA, Public Relations, 2007) has joined Kwame Building Group, a St. Louis-based construction management firm, as marketing coordinator.

Ramey is responsible for creating and coordinating marketing, advertising, public relations and Kwame Foundation projects.

Ramey currently is pursuing her master’s degree in advertising and marketing communications at Webster University. Continue reading

Just Landed: Shayna Robinson ’08

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SCAN highlights School of Communications alumni who recently landed jobs in their field. Shayna Robinson (BA, Advertising and Marketing Communications, 2008) works as a marketing and programming coordinator at FOX Sports Midwest in St. Louis.

SCAN: How did you find out about the job you have?

Shayna Robinson: The position was posted on the Black Enterprise Web site.

SCAN: How did you prepare for the interview?

SR: I made sure my portfolio was updated and neatly packaged. I did a little research on FOX Entertainment and its many different divisions. I thought of some questions I might be asked and my responses. I made sure they did not sound scripted. I just wanted to be prepared, professional and confident.

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Attention Ad Grads: Student Conference Looking for Pros

aafThe American Advertising Federation Student Conference 2009 is looking for panelists for its professional development panel, “Making the Transition from College to Corporate.”

The conference will be Oct. 15-16 at the downtown Sheraton in St. Louis. It draws students from across the country looking to network with leaders in the advertising, marketing and communications industries.

If you are interested, e-mail a brief bio and contact information to education@aaf.org.