The following guest blog was written by Colin Pennington (BA, Public Relations, 2009), a member of the St. Louis -based public relations team at Brighton.
We’ve all heard the cliché “What came first, the chicken or the egg?” Well I’m going to put a little marketing spin on it. What came first, the ad or the PR story? The answers to the question can vary, but no mater what, it has impact on the marketing industry.
In today’s struggling economy, there are a lot of ideas out there about the best marketing strategies to get the highest return on your investment.
Is there one particular strategy that works best? Probably not. Different marketing strategies work for different companies in different industries. It is, however, important to keep in mind how each marketing function relies on the other to thrive and how different companies rely on those functions. This is especially true in B2B marketing where traditional media is still relied on heavily. Continue reading